Social Media Marketing is the process of gaining attention and website traffic through the social media marketing sites. During this process, usually creative content to attain the masses through publicity coming from a third-party trusted source has to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and exceed the marketplace audience intended. Every online marketer needs to have an objective, a product, a service and a cause to market through the vast and overwhelming INTERNET. If you already have those ideas defined in your thoughts, then congratulations! That could be probably the hardest part of entering into the social media challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.
The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. Social Media Management services can be a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it an ideal vehicle to reach and target the proper audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is section of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe a number of them would go and buy some or 2 because of their wives, but a pair or 2 is not the kind of impact you wish to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we need to know the basic social media sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this may not be really new to you, but there are various features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you would like to provide or the product you are trying to sell. This way, you can build a data base of people that will share your posts with their friends and for that reason create the constant chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or cellular phone get always connected with media in a way that you should make the most of. People get on Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your business for this to be displayed in the news headlines feeds, and you would be there, constantly doing the mind trick game to the stage that people will find something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are an easy way for folks to communicate in a semi-professional way when it comes to quality of content. Quality content is definitely the key to an excellent writing and therefore, a good blogging. There are various blogger CMS (content management service) where you could get yours up and running for free in less than 5 minutes, a few of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. Among the tricks here is knowing your audience, your market, who you’re targeting and what you would like to accomplish with that. Now it has regarding some SEO or SEO knowledge, which is in other words, using the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It has to be linked to your posts and at the same time, you have to make sure you use a keyword search tool to check on the competition and amount of search this given keyword has. The lowest the competition and highest number of searches it gets in per month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you’ll need to make the keywords very specific so individuals who are trying to find your service would find you first. It is, for example tech support team for Windows, then you need to include specific words, as going a little more straight to the point. Because the competition would be really high and Windows technical support is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point will be the most successful way to do it and you also would rank higher in search engines and folks would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can view how we are narrowing the idea of the service you offer making it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and the ones sites offering the services you’re not linked to won’t steal your chances found for people which are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on search engines by including the right tags.
Then we have the Social Media integration again in your blog space. There are various options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to talk about and like or dislike. You have to look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.